There is more to being a plumber than just fixing pipes and leaks. In today’s world where it is so much more competitive – thanks to the use of the internet and social media – it can prove to be most trying to promote your services especially when there are so many others plumbers out there.
So to help you in your marking endeavors we have taken the liberty to compile a list of 6 Marketing strategies you can start to implement to get more clients and grow your reputation.
If you are not mastering the online marketing realm, then you are missing out on a lot of clients and money. Implementing these strategies will help to get you where you want on the scale of success.
# 1 – SEO
SEO is without a doubt perhaps one of the most potent ways to get your business out there. Google is such a fantastically powerful tool if you know how to use it correctly. In understand ing how to rank high on Google with a website you have created, while using SEO, will dramatically expose your business that much more.
# 2 – Blogs
Continuing with the benefits of SEO and websites – writing blogs about specific things people can do themselves as well as tools they can get to prevent problems from happening will make your website authority.
Understand that when creating a website and marketing online it is all about providing people useful information that will help them. The more FREE information you give, the more people you will have come visit your site.
# 3 – Affiliate Marketing
Now you may very well question how you can get money from the blog if you are giving away free information. Well, the answer is with affiliate marketing.
If you write a blog about DIY fixing a pipe and then place links to the tools a person will need as well as the pipes they will need in the article you can monetize off of those articles.
You can learn more about affiliate marketing here.
# 4 – Videos
Video ads are a great way to get your business or services across. It has been estimated that video marketing will be the way that marketing is done in the future.
# 5 – Social Media
It would prove invaluable for your business to have a social media presence as well. Although Google is by far much more powerful, when you understand how to do it, social media itself is a great way also to get more exposure.
If you have a blog, you can also place your social media links on your homepage to always stay in contact with your followers.
# 6 – Email Marketing
Lastly, and perhaps one of the most helpful methods of marketing, email marketing will help you get more sales and more gigs. Following up with clients after they have signed up to your website or have requested your services will help you gain more of a connection with your clients.
Providing them information via an email is a great way to continue to build a relationship with your clients.