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Newsletter

Rise Above the Ordinary

You've seen them featured on the big screen, in design magazines and on our showroom floor. Classic furniture is enjoying fame once again as we see a growing and widespread appreciation of good design. What you may find interesting is how many pieces you will recognize but had no idea it was designed well over 50 years ago. These pieces are steeped in tradition and have become highly sought after. Owning a Barcelona chair is like purchasing a Chanel hand bag or a Hugo Boss suit; always appropriate and always in style.

It is with great pleasure that we kick off our Celebration of the Classics! In this issue you will find an article that is a look back at Modernism, a glamorous pictorial display that will inspire you to add a piece to your room and an exclusive "only to subscribers" coupon to get in on the event. Retro gets Red Tagged.

We have had 20th century modern classics on our showroom floor for decades with great pride. For this featured event we have exploded our collection that inspires the feeling of having one foot in the past while looking ahead to the future. Not only can you custom order for summer, we have them in stock and available for immediate delivery. Drop in and see for yourself!

“A chair should not only look well as a piece of sculpture in a room when no one is in it; it should also be a flattering background when someone is in it.” Eero Saarinen

Jennifer Cross
Editor
Marketing Director

The Egg Chair designed in 1951 by Arne Jacobsen is hands down my favourite classic piece.

A Classic By Any Other Name…

Audrey Hepburn


What comes to mind when you think about classic furniture? The word classic is broad and widely used to refer to everything from, books, clothing, movies, music and of course design.

You may even be wondering what the term "classic" really means. Webster’s has 14 definitions alone. The description that is most applicable; enduring, serving as a model or guide. The designers from the modern era led the way in the furniture revolution and their stamp can still be seen today by their contemporaries.

With the resurgence of interest in retro fashion, music and art from the modern era has also come a taste for the retro interiors and furniture. Nowhere is that more apparent than the fascination with the glamour of "Old Hollywood". The interesting thing about these pieces is that they were designed as early as 1900 and they are every bit as relevant today. That is some feat in a world that is changing at the speed of light. Just like the little black dress these modern classics are always in style.
Tracing Modernism

The taste for modern furniture is as varied as the designs themselves. For some the objects of greatest appeal are the experiments in tubular-steel furniture of the Bauhaus designers; for others it’s the sculptural and beautifully crafted design in wood from the Scandinavians; there are those who prefer the colourful plastics of the Pop era, or perhaps the work of just a single designer.


Early Modernism – Furniture design from the late-nineteenth century to 1939
The start of the modern era brought an explosion of new materials and innovative manufacturing techniques. Virtually every area of our lives was touched by sweeping change from our homes and offices, airports and schools, restaurants and libraries.

Touched by sweeping change from our homes and offices, airports and schools, restaurants and libraries.


Mid Century Modernism – The Postwar Era 1939-1959
The world was reeling from the devastating effects of the Second World War. European cities were in ruins, the economy was destroyed and the emotional loses were heartbreaking. In this climate of soberness and austerity production was slow. It was a different story in America there was a renewed spirit of optimism emerging and design and architecture schools were bursting with energy and innovation. This newly sparked imagination brought the use of new materials and more organic design.
B306, 1928 Designers: Le Corbusier with Charlotte Perriand and Pierre Jeanneret
Noguchi table ,1948 designer: Isamu Noguchi
Marshmallow Sofa, 1956 designer: George Nelson

Pop & Post Modernism – Into the Future 1960-1985
The decade that followed the monochromatic 50’s was anything but! By contrast the age of technicolour and confidence was born. It was an exciting time in fashion, art and music. In the home there was an explosion of colour, pattern and new materials. Home and interior magazines started to appear and showed people how to create spaces that were an expression of their personalities. The idea of form and not just function was emerging. Echoing trends in pop music, fashion and art, furniture became more laidback, informal and fun!

Corona Chair, 1961 designer: Paul Volther
Panton Chair, late 1960’s designer: Verner Panton

As we take a look back we see a microcosm of world events that begins the Industrial Revolution, moves through the social drive to improve the quality of life of the masses pre war to the energy and enthusiasm of post modernism. Today our focus is on climate change and the effects of the environment; this too will help to shape the future of furniture.

Click Here to Visit our Classics Section

Source: Vintage Furniture by Fay Sweet (Carlton Books)

Retro Rocks Again

Modern classic furniture is often thought of as contemporary, austere, cold and for those that have ultra modern spaces. Not so…The great thing about decorating is having so many choices, never has being eclectic and adventurous been so chic. Flip through any home decorating magazine and you will soon start spotting these classics; the furniture lends itself to many different styles of decorating and has become a badge of connoisseurship. While some people chose to have a sparse wide open décor using only the classics, others mix them in with more traditional pieces or even antiques. I think the balance of old and new is what gives a home character and personality. I have compiled some interiors that display all of these glorious classics in fun and functional room setting. What I think is interesting is how timeless all these spaces are, it would be difficult to tell if the room is from the 1950’s or 2009.
   

 

PVL Raves & Faves

 
I asked our staff to name their favourite classic piece. It was hard to get them to nail them down to just one!

Grant Smith
showroom manager


Barcelona chair and ottoman

click for details

David Kiss
Sales Team

Globe Chair

click for details
Sylvie Proulx
Administration


B306 Le Corbusier lounger

click for details
   
We at Phillip Van Leeuwen have a deep history with the classics and enjoy bringing them to you. We hope you will take the time to drop in and see our expanded collection.

If you aren’t a current subscriber click the sign up button to register for this newsletter and receive the promotional coupon for this event.


Our celebration of the classics event ends July 5th 2009



 
     
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